Join THE GOOD STAFF · Locarno
Palm trees, Lago Maggiore and an international film festival with over seventy years of history — Locarno produces fashion and content with Mediterranean light and a European eye. Send us your photos; the sedcard is on us.
Commercial · Fashion · Beauty · Promotion
Locarno
JOIN THE GOOD STAFF
Becoming a model in Locarno starts with a direct application to THE GOOD STAFF with a few recent photos — with no agency fee. We look for Italian-speaking faces for fashion and lifestyle productions on Lago Maggiore, beauty jobs in the studio, e-commerce and work around the Locarno Film Festival. We cover your free sedcard shoot and book you across Ticino, with Milan only 90 minutes away.
What you're booked for
High Fashion & Editorial
Editorials, runway and designer campaigns.
Beauty
Beauty, hair & skincare shootings, often close-up.
Commercial
Advertising, catalogues and lifestyle for brands.
E-Commerce
Product & fashion shoots for online shops.
Social Media & Content
Reels, UGC and creator campaigns for brands.
Campaigns & Print
Print and digital campaigns with reach.
What awaits you
01
Free sedcard shooting
Professional photos for your portfolio – at no cost to you.
02
Above-average pay
Fair, transparent rates above the industry average, always stated upfront.
03
Personal support
Dedicated contacts before, during and after every assignment.
04
Flexible & local
You set your availability – assignments in your city and across Germany.
Fashion stories and lifestyle shoots take shape along the Lungolago, on Piazza Grande and in the luxury hotels of Muralto. Beauty productions run in regional studios, while film productions around the festival use the old town and Monte Verità in Ascona. For e-commerce you work in series, and for content you move between Castello Visconteo and the Madonna del Sasso sanctuary. Fashion castings in Milan are reachable by train in about two hours.
Locarno combines a Mediterranean riviera with international cinema heritage. The Locarno Film Festival on Piazza Grande gathers the industry each August, while luxury hotels and film productions keep going all year. For brands that means imagery with palm trees, light and space — fashion, lifestyle and beauty with an Italian note. Milan-based fashion and advertising teams shoot in Ticino regularly, because Lago Maggiore offers a backdrop that would take serious effort to find on the Italian side of the lakes. We place you true to type, pay fairly and keep costs transparent.
How it works
01
Apply
Fill in the form with your photos and basic details – in just a few minutes.
02
Meet
If it's a fit, we invite you to a free sedcard shooting and add you to the roster.
03
Assignments
We reach out with suitable jobs in your city – you accept whenever it suits you.
Italian-speaking fashion, lifestyle and beauty types with a Mediterranean presence are especially in demand, plus commercial and e-commerce models. Around the festival, demand grows for models who feel at home on red carpets and at PR events.
Yes. On set in Ticino briefings are in Italian, and Milan-based productions work in the same language. English helps for international festival productions, but solid Italian is a basic requirement.
Yes. In August the calendar visibly tightens: premieres, PR events, galas and photo spreads on Piazza Grande and in the Muralto hotels create additional demand. We let you know early so you can plan your availability.
That's the norm. You apply with recent phone photos, we produce your sedcard shoot free of charge and support your first Locarno booking. There are no agency fees with us.
Your application
Let's get in touch
