Model Agency Wil
Model Agency Wil – models for retail and regional campaigns in eastern Switzerland
THE GOOD STAFF is the model agency for Wil and the Fürstenland when eastern Swiss retailers, manufacturers and agencies want to run regional campaigns with authentic faces. We cast flyer and poster motifs, corporate films and social content in the old town, in the countryside and in the studio, propose suitable models from St. Gallen, Winterthur and the surrounding area, and support your production from option to invoice.

Models in Wil
Wil is the centre of the region between St. Gallen and Winterthur and, with around 25,000 residents, the third-largest town in the canton of St. Gallen. Its elevated old town with the Hof zu Wil, the former residence of the prince-abbots of St. Gallen, forms an intact ensemble of historic townhouses. Around it lie the town pond, orchards and the hills of the Fürstenland. Industry and trade drive the local economy, including STIHL's chain factory. THE GOOD STAFF supplies models who combine regional roots with campaign quality.



Casting
What we cast for in Wil
01
Commercial
Advertising campaigns and commercial productions focused on charisma, presence and professionalism.
02
High Fashion
Editorial, runway and lookbooks – faces with character for demanding fashion productions.
03
E-Commerce
Online shops and product shoots: clothing and products presented authentically and persuasively.
04
Beauty & Skincare
Flawless skin, expression and camera experience – ideal for close-ups and make-up looks.
05
Social Media
Reels, TikToks and user generated content – modern, relatable and on brand.
Which productions are cast with models in Wil?
Eastern Swiss retailers, furniture stores and specialist shops book models for flyers, posters and social ads designed to be recognised across the region. Manufacturers in and around Wil, for example in machinery and tool-making, use models for in-use product shots, product visuals and apprenticeship campaigns. The old town around the Hof zu Wil and the Marktgasse provide motifs for fashion, food and tourism, while the Fürstenland with its orchards and farms offers rural scenes for food and beverage brands. Add health and care campaigns for regional hospitals and care homes, plus sports imagery linked to FC Wil.
What makes Wil strong for regional campaigns
01
Eastern Swiss pool
Models from St. Gallen, Thurgau and the Winterthur area reach Wil quickly along the main rail line – your choice grows while travel stays short.
02
Regional credibility
For campaigns with a local feel we choose faces rooted in eastern Switzerland who speak a dialect your customers instantly recognise.
03
Elevated old-town views
The elevated old town looks out over the town pond and the Fürstenland – striking motifs for tourism, hospitality and regional brands.
Book models for your eastern Swiss campaign in Wil
Tell us about your campaign idea, target region and budget – we recommend suitable faces from eastern Switzerland, suggest suitable locations in and around Wil and prepare an offer that clearly separates shoot fees from usage rights. Contact: models@thegoodstaff.ch or by phone on +49 (0) 1590 401 1000.
Model booking
+49 (0) 1590 401 1000
models@thegoodstaff.ch
FAQ – Model Agency Wil
Yes. For spots and social videos with speaking parts we can cast models from eastern Switzerland whose dialect matches the target region. That keeps regional campaigns credible and approachable.
Popular choices are the old town with the Hof zu Wil, the Marktgasse and the town pond. For rural motifs, farms and orchards in the Fürstenland are ideal. We schedule model call times to suit light and location.
Yes. For regional manufacturers and trades we cast young models who look credible as apprentices, as well as experienced faces for specialist and management roles in corporate films.
Small productions benefit from professional models too: you save time on set, receive legally sound usage agreements and get consistent image quality. Our offer is tailored to scope and budget.
Let's get in touch

