Model Agency Chur
Model Agency Chur – models for alpine, outdoor and winter sports campaigns
From Chur, THE GOOD STAFF casts model productions across the whole of Graubünden – from outdoor fashion in Lenzerheide and winter lifestyle in Arosa and Davos to tourism campaigns along the Rhaetian Railway. We book models who are sporty, weatherproof and at home in the mountains, factor in weather windows and altitude, and can provide multilingual teams in German, Italian and English for the canton's three-language market.

Models in Chur
Often called the oldest settlement in Switzerland, Chur is the capital of Graubünden and the gateway to the canton's most famous mountain and ski resorts. The Rhaetian Railway is headquartered here, and its Albula and Bernina lines are UNESCO World Heritage. From the old town with its cathedral and the Arcas square, a cable car climbs to Brambrüesch, while Lenzerheide and Arosa are less than an hour's drive away. That makes Chur an ideal base for campaigns that show real Alps rather than a studio backdrop. THE GOOD STAFF provides models with mountain experience.



Casting
What we cast for in Chur
01
Commercial
Advertising campaigns and commercial productions focused on charisma, presence and professionalism.
02
High Fashion
Editorial, runway and lookbooks – faces with character for demanding fashion productions.
03
E-Commerce
Online shops and product shoots: clothing and products presented authentically and persuasively.
04
Beauty & Skincare
Flawless skin, expression and camera experience – ideal for close-ups and make-up looks.
05
Social Media
Reels, TikToks and user generated content – modern, relatable and on brand.
Which alpine productions book models in Chur?
Outdoor and sports brands shoot hiking, trail-running, bike and ski collections in the mountains of Graubünden – with models who look natural even on a ridge. Destinations such as Lenzerheide, Arosa and Davos Klosters commission winter and summer campaigns with lifestyle scenes on the slopes, on sun terraces and in the spa. The Rhaetian Railway, with viaducts like the Landwasser Viaduct, is an iconic backdrop for tourism and travel advertising. Local food and drink producers lean on alpine authenticity in their advertising, and regional hotels on hospitality content. In Chur's old town, urban fashion and corporate stories for companies in the Grisons Rhine valley round out the picture.
Why alpine brands produce out of Chur
01
Altitude, not a backdrop
Between the Rhine valley and the peaks there are often only minutes by train or cable car – real mountain panoramas replace green screens and heavy compositing.
02
Weatherproof models
Our alpine models stay professional in cold, wind and early call times, and move confidently on snow, rock and steep terrain.
03
Canton-wide base
From Chur we schedule models for productions in Lenzerheide, Arosa, Flims Laax, Davos or the Engadine – with realistic planning of travel routes.
Book models for your mountain production in Graubünden
Describe the destination, season and sports involved – we cast models with the right skills, hold options on back-up days for sudden weather changes and coordinate travel and overnight stays in the mountains. Your contact for Chur: models@thegoodstaff.ch or +49 (0) 1590 401 1000.
Model booking
+49 (0) 1590 401 1000
models@thegoodstaff.ch
FAQ – Model Agency Chur
Yes. For winter sports and outdoor campaigns we cast models who ski or snowboard confidently, hike or ride bikes. Skills and levels are listed on the sedcards so that action scenes look convincing.
We work with options on back-up days that are already shown in our offer. That way you can postpone at short notice in fog or storms without having to recast the model team.
We cast travel and tourism motifs on trains, at stations and in front of viaducts. Your production obtains filming permits from the railway, and we align model call times with timetables and closure windows.
On request we provide models with Italian skills for spots and social videos aimed at southern Graubünden or Ticino. English for international tourism campaigns is standard among our alpine models.
Let's get in touch

